Programul festivalului AdPrint 2009, 12-14 februarie

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Pe fundalul acestei crize, majoritatea companiilor au taiat in primul rand din bugetul de publicitate. Publicitatea este o investitie sau o cheltuiala? Care este diferenta dintre investitie si cheltuiala? Programul festivalului: 1. Thursday, 12th of February 2009

Opening of AdPrint exhibition (all print works in the competition)

2. Friday, 13th of February 2009

Where is print going in a digital world? (Challenges. Chances. Cases) 16:00 - 17:30 Jan Leube, Chief Creative Officer BBDO Berlin
The new rules of communication 18:00 - 19:00 Patrick Collister, Founder Creative Matters
Welcome Party 21:00

3. Saturday, 14th of February 2009

The Big Won Report 11:00 - 12:00 Patrick Collister, Founder Creative Matters
A history of Coca-Cola advertising. How a classic brand stays contemporary 12:30 - 13:30 Sue Anderson, Creative Director Coca-Cola - Wieden+Kennedy Amsterdam
The place that interactive stole from print 15:00 - 16:30 Mauricio Alarcon, Executive Creative Director S,C,P,F... Barcelona
Awarding Gala and After party 21:00

AdPrint se adreseaza atat creativilor si oamenilor de marketing, cat si jurnalistilor si studentilor. Pachetele de acces la festival si informatii detaliate se despre evenimente se gasesc pe site-ul oficial al festivalului, www.adprint.ro.